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Design Philosophy

Our designs have intent and purpose behind them. We’ll explain our philosophy behind the design choices we made.

All of our designs are very much inspired by Dieter Rams and Scandinavian Modern movement.

Rams emphasized minimalism and simplicity in his designs, we hold the values very highly. We believe less is more and it is the key to timeless design that will maintain is relevance. Scandinavian Modern movement also emphasized minimalism and simplicity but it stressed the combination of art and functionalism. It also stressed that products should be accessible to the population as much as possible because everyone has the right to enjoy a well designed product.

We outline the 4 main design pillars we most value:

Simple

Simplicity and elegance over complicated and unintuitive.

Our designs will never be visually loud or busy. Everything you see is what you get. No outward facing branding. No slapping our logo on every surface.

Aesthetic

Things should be pleasing to the user's eyes. Form follows function however.

Our designs will always try to look their best. Uninterrupted lines when possible; hidden seams and screws.

Functional

A product should serve a purpose. It should function as what it is. The design should be hinder it's ability to function. Its functionality should be clear and not leave the user in doubt of what it is or what it can do.

Our designs will never prevent or make it difficult for the user to type.

Openess

Our designs are open source because they should be accessible to as many people as possible.

Good design should be enjoyed by all. Proprietary designs put a focus on profits above consumers, we strongly disagree and feel that consumers should come first. We aim to fix this by making our designs available for anyone to modify, manufacture, update, fix, or remix. We think the 'group' should be put back into group buy.